With Seasalt.ai, Lion Befrienders Launches AI-Powered Voice Agent to Deepen Care and Combat Manpower Burnout

Singapore – [November 9, 2025] – Lion Befrienders Service Association (Lion Befrienders) today announced the launch of its innovative AI-powered voice agent, a cutting-edge technological solution developed in partnership with Seasalt.ai. This new feature is set to revolutionize how Lion Befrienders supports its beneficiaries, allowing staff to significantly increase outreach and focus their expertise on delivering high-quality, meaningful care.

The move addresses two critical needs within the social service sector: combating staff manpower burnout and ensuring regular, consistent contact with vulnerable seniors.

“Our mission has always been to provide holistic care and build a supportive community for our seniors,” said Karen Wee, Executive Director of Lions Befrienders “The collaboration with Seasalt.ai marks a crucial step in fulfilling that mission in the digital age. This AI voice agent is not replacing the human touch; it is multiplying its impact. By automating routine check-in calls, we free up our dedicated staff to provide deeper, more personalized support for seniors who need it most, ensuring no one is left behind.”

How the Technology Works to Enhance Care

The AI voice agent automates routine communication, allowing Lion Befrienders staff to make more calls in a day. The system has been customized with local lingo and a natural, empathetic tone to ensure a comfortable and familiar experience for the seniors.

• Increased Interactions: The automation significantly increases the number of seniors who can be reached daily, boosting overall interaction and reducing social isolation.

• Prioritizing Urgent Needs: A critical safety feature is the system’s ability to tier situations using a “traffic light” concept. Any “red light” situation—indicating an urgent or unforeseen problem—is immediately escalated, prompting Lion Befrienders staff to provide swift, human-led intervention.

• Empowering Staff: By taking on administrative and high-volume tasks, the AI saves man-hours. Staff can then use this time for necessary follow-up administration or, more importantly, to focus on cases requiring more intensive, quality support. This improved workflow is vital in reducing staff workload and burnout.

A Collaborative and Tested Approach

The development of this feature has been a close-knit collaboration between Lion Befrienders staff, Seasalt.ai’s SeaVoice system, and the seniors themselves since 2023. Phase 1 testing yielded highly encouraging results, with strong acceptance from the seniors.

“SeaVoice system was engineered not merely as a voice interface, but as a conduit for human empathy at scale,” said Xuchen, CEO of SeaSalt.AI. “Our collaboration with Lion Befrienders exemplifies how deeply tuned, real-time conversational AI—infused with native dialects and emotional intelligence—can elevate care delivery without compromising its soul. We are proud to co-create a system that augments human connection, not replaces it.”The initial roll-out, Phase 2A, began this October 2025, following successful trials with 100 seniors at the centres. Lion Befrienders aims for a full launch of the integrated feature by March 2026.

Building a Community of Support

Lion Befrienders views this AI innovation as a model for the entire social service sector, with a long-term vision for the technology to be fully utilized and accepted by other social service agencies. By effectively leveraging technology, Lion Befrienders is not only enhancing its own service quality but also building a community of support that is more efficient, resilient, and better equipped to meet the evolving needs of the elderly population.

Media Contact:

Christopher Daguimol
Head, Brand & Strategic Communications

Yeo Hui Hui
Executive, Brand & Strategic Communications
press@lb.org.sg

About Lion Befrienders Service Association

Established in 1995, Lions Befrienders Service Association (Singapore) (LBSA) is a social service agency dedicated to providing holistic care and support to help seniors age healthily in place with community participation, enabling them to enjoy purposeful and meaningful lives. Through the active involvement of about 1,000 regular volunteers, LBSA engages close to 13,000 seniors via a spectrum of integrated eldercare services catering to their social, emotional, mental, physical and spiritual needs. LBSA currently operates 10 Active Ageing Centres, two Community Case Management Services regions (East & West), Home Personal Care (HPC) and enhanced Home Personal Care (HPC+) [Queenstown, Clementi & Tampines] services, as well as a Befriending arm that reaches out to socially isolated seniors.

About Seasalt.ai

Seasalt.ai is transforming the world of business communication by building natural, actionable AI conversations anywhere, on any channel. The company operates on the core philosophy that the future of work is AI-augmented, not AI-replaced, designing technology that empowers human potential and allows people to focus on what truly matters.

Seasalt.ai’s comprehensive platform of AI-powered solutions includes: SeaVoice, an advanced voice AI for human-like inbound and outbound calls; SeaChat, an omnichannel customer service solution for messaging and web; SeaX, an outreach AI for sales and marketing engagement; and SeaMeet, an AI copilot for business meeting insights. This integrated suite enables organizations to seamlessly blend AI automation with human expertise, delivering exceptional service and driving growth through smarter, more meaningful communication.