ConverKit vs. MailerLite: Which Email Marketing Service is Right for You in 2024?

Xuchen Yao
Tuesday, Jan 30, 2024

To excel at email marketing, you need the right tools that can save you time and efforts without draining your wallets. Popular email marketing platforms and email marketing software options abound, including industry leaders like HubSpot, ConverKit, MailerLite, Mailchimp, and others. Each offers a unique blend of features, pricing, and automation capabilities. Today, we will compare two popular tools, ConverKit and MailerLite for your considerations.

Overview of ConverKit and MailerLite

ConverKit: Tailored to professional bloggers, content creators, course sellers, and those who

Choose ConvertKit if:

You are a blogger, course creator, or online entrepreneur focused on monetization.
You need sophisticated audience segmentation and tagging.
You’re comfortable with a less visual email design process.

MailerLite: A broad-spectrum solution well-suited for small businesses, eCommerce, and those seeking a budget-friendly option with core marketing features.

Choose MailerLite if:

You need a cost-effective, all-around email marketing tool.
You prefer ease of use and a drag-and-drop email designer.
You don’t require extremely complex automations.

ConverKit vs. MailerLite Email Marketing Service Comparison 2024

Pricing

ConvertKit: Their free plan is more limited (1,000 subscribers). Paid plans start at $29/month and also scale based on subscriber numbers. Generally, ConvertKit is more expensive than MailerLite.

MailerLite: Offers a compelling free plan (up to 1,000 subscribers, 12,000 emails/month). Paid plans start at a very affordable $10/month. Costs scale based on subscriber count.

Features

Email Design

ConvertKit: Simple text-based emails, less focus on design, more basic templates. MailerLite: Intuitive drag-and-drop builder, visually appealing templates.

Automations:

ConvertKit: Powerful automation builder, highly customizable, steeper learning curve. MailerLite: Straightforward visual builder for workflows.

Landing Pages

Both offer landing page builders, MailerLite has a slight edge in ease of design.

Segmentation

Both allow for subscriber segmentation, but ConvertKit’s options are more granular and geared towards creators.

Deliverability

Both platforms generally have strong delivery rates. ConvertKit, with its creator focus, might have a slight edge due to its emphasis on list hygiene and engagement metrics.

However, according to Email Deliverability June 2023, MailerLite has the best deliverability among all the emailing service products tested, although ConvertKit also performed very well in the deliverability test.

Customer Support

ConvertKit: Good support through email and a knowledge base. Less focus on live, immediate assistance.

MailerLite: Excellent 24/7 live chat support and well-regarded for responsiveness.

YouTube Videos that Can Help You Get Started

You can do much more with SeaChat

No matter what you end up choosing for your email marketing service, SeaChat integrates well with the majority of email marketing platforms. You can collect the emails and leads from SeaChat AI agent and sync directly to your email marketing list.

Build and launch AI chat agent in 10 minutes. Multilingual support. Live agent transfer. Integrate with webchat, SMS, Line, CRM, Shopify, calendars, Twilio, ZenDesk, and phone calls. Email us for more details at seachat@seasalt.ai or book a demo.