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ActiveCampaign vs. MailerLite: Which Email Marketing Service is Right for You in 2024?

  • Xuchen Yao
  • Tuesday, Jan 23, 2024

Are you curious about email marketing? From finding the best email marketing software to crafting a winning email marketing strategy, this versatile tool offers endless possibilities. Discover how to target customers, land email marketing jobs, and leverage email marketing automation to drive business results. Before we get into all those juicy details, let’s help you pick the right email marketing tool first. Today, we will compare two popular tools, ActiveCampaign and MailerLite for your considerations.

Overview of ActiveCampaign and MailerLite


Choose ActiveCampaign if you are:

  • Businesses prioritizing in-depth marketing automation
  • Companies needing integrated sales/CRM functionalities
  • Those comfortable with a steeper learning curve for more complex features


Choose MailerLite if you are:

  • Bloggers and solopreneurs
  • Small businesses on a budget
  • Users prioritizing simplicity and affordability over advanced features
ActiveCampaign vs. MailerLite Email Marketing Service Comparison 2024

ActiveCampaign vs. MailerLite Email Marketing Service Comparison 2024



  • Powerful Automation: Excel in creating complex, multi-step automation sequences. Offers extensive conditional logic and detailed contact behavior tracking.
  • Integrated CRM: Built-in CRM capabilities for managing leads and sales pipelines (not as robust as a dedicated CRM, but suitable for small to medium businesses).
  • Advanced Features: Includes SMS marketing, site messaging, predictive sending, split testing, and sophisticated reporting.
  • Scalability: Can comfortably handle the needs of growing businesses.


  • Higher Price: Plans are more expensive than MailerLite.
  • Steeper Learning Curve: More features mean a less beginner-friendly experience.



MailerLite focuses on streamlined email marketing with these core features:

  • Affordability: One of the most cost-effective email marketing options, especially their generous free plan (up to 1,000 subscribers, 12,000 emails/month).
  • User-friendliness: Simple, intuitive interface ideal for beginners and those seeking a no-frills experience.
  • Essential Features: Offers a solid foundation with email automation, landing pages, forms, segmentation, and basic reporting.


  • Limited Automation: Automation capabilities are less sophisticated than ActiveCampaign’s.
  • Fewer Integrations: Smaller selection of third-party app integrations.
  • Basic Reporting: Reporting doesn’t offer the depth of insights available in ActiveCampaign.

The Bottom Line

Both MailerLite and ActiveCampaign are excellent tools, but the right choice depends on your needs and budget.

Choose MailerLite if: You’re a budget-focused beginner or small operation and need core email marketing tools without the complexity.

Choose ActiveCampaign if: You need robust automation, a CRM integration, and are willing to invest in a platform that can handle more complex marketing campaigns.

YouTube Videos that Can Help You Get Started

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No matter what you end up choosing for your email marketing service, SeaChat integrates well with the majority of email marketing platforms. You can collect the emails and leads from SeaChat AI agent and sync directly to your email marketing list.

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