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Shopify vs. Squarespace: Which Ecommerce Website Builder is Right for Your Business in 2024?

  • Xuchen Yao
  • Sunday, Jan 21, 2024

Are you ready to take your business to the next level with an online store website? Building a successful ecommerce website requires the best ecommerce platform to streamline your sales processes. In this battle of the titans, we’ll pit Shopify against Squarespace, two of the most popular website builders for ecommerce.

Overview of Shopify and Squarespace

Shopify: Built specifically for eCommerce. Shopify prioritizes creating full-fledged online stores, offering vast scalability for growing businesses.

Choose Shopify if:

  • You need a dedicated online store platform to power growth.
  • You want maximum flexibility for advanced e-commerce features and customization.
  • You’re not afraid of a bit of learning to gain long-term scaling power.

Squarespace: A versatile website builder with eCommerce capabilities. Its initial focus is on beautiful website design, making it a good fit for businesses also wanting a strong content or portfolio presence.

Choose Squarespace if:

  • Visually stunning design is crucial for your e-commerce website.
  • You need a website and an online store with a focus on overall content.
  • Overall simplicity with less overwhelming options is top priority.
Shopify vs. Squarespace Ecommerce Website Builder Comparison 2024

Shopify vs. Squarespace Ecommerce Website Builder Comparison 2024


Shopify is renowned as an ecommerce-first platform. Think of it as your dedicated ecommerce software or online store builder. Its benefits include:

  • Scalability: Handles everything from small stores to large enterprises with ease.
  • Sales Features: Abandoned cart recovery, multi-currency selling, integration with marketplaces, and more.
  • App Store: A massive app store expands functionality for nearly any need you can think of, including chat agents for your customer service needs
  • POS Integration: Streamline in-person and online selling systems.


Squarespace is best known as a website builder with robust ecommerce capabilities. It shines with:

  • Design Focus: Beautiful templates ensure your ecommerce store looks fantastic right out of the gate.
  • Ease of Use: Intuitive interface makes it great for less tech-savvy users.
  • Content Strength: Perfect if you need a website with ecommerce, focusing on blogs, portfolios, etc.

The Best of Both Worlds: Shopify Integration for Squarespace

What if you love Squarespace’s design power but crave the advanced commerce tools of Shopify? Good news—you don’t have to choose! There are ways to integrate Shopify into your Squarespace site, giving you the best of both worlds:

  • Shopify Buy Button: The simplest integration. Embed individual products or collections directly onto your Squarespace pages using Shopify’s “Buy Button” feature. Customers can complete purchases seamlessly without leaving your Squarespace site.

  • Third-Party Apps: Services like Zapier help connect Shopify and Squarespace to automate tasks. For example, automatically create new Squarespace form submissions as Shopify customers.

YouTube Videos that Can Help You Get Started

You can do much more with SeaChat

No matter what you end up choosing for your online business, SeaChat integrates well with the majority of ecommerce website builders. Build and launch AI chat agent in 10 minutes. Multilingual support. Live agent transfer. Integrate with webchat, SMS, Line, CRM, Shopify, calendars, Twilio, ZenDesk, and phone calls. Email us for more details at or book a demo.

SeaChat offers seamless integrations with both Shopify and Squarespace. Check out how to add AI chat and agent to your Shopify and Squarespace stores now: