To excel at email marketing, you need the right tools that can save you time and efforts without draining your wallets. Popular email marketing platforms and email marketing software options abound, including industry leaders like HubSpot, Constant Contact, MailerLite, Mailchimp, and others. Each offers a unique blend of features, pricing, and automation capabilities. Today, we will compare two popular tools, Constant Contact and MailerLite for your considerations.
Overview of Constant Contact and MailerLite
Constant Contact: A well-established, feature-rich platform offering a wide array of tools beyond just email marketing. Great for those needing diverse marketing services.
Choose Constant Contact if:
- You require a wide range of marketing solutions beyond email.
- You’re willing to invest more for a premium platform.
- Excellent customer support is a top priority.
MailerLite: Known for its simplicity, affordability, and powerful automation features, making it popular with small businesses and those focused on email automation.
Choose MailerLite if:
- You’re a small business or solopreneur on a budget.
- Email automation is central to your marketing strategy.
- Simplicity and ease of use are crucial.
Constant Contact vs. MailerLite Email Marketing Service Comparison 2024
Constant Contact
Features
Constant Contact provides a broader set of features, including:
- Email marketing
- Landing page builder
- Website builder
- Social media marketing tools
- Event management
- Surveys
Pricing
Costlier plans, especially as your subscriber list grows. Offers two main plans: Email and Email Plus (includes more automation features).
Ease of Use
Modern interface, but can have a steeper learning curve due to the abundance of features.
Automation
Decent automation tools, especially in their Email Plus plan.
Customer Support
Extensive support options including phone, live chat, email, and a robust knowledge base.
Deliverability
Constant Contact has great email deliverability performance. According to Email Deliverability June 2023, Constant Contact ranks #5 in deliverability among all the emailing service products tested.
MailerLite
Features
MailerLite focuses on streamlined email marketing with these core features:
- Email automation
- Landing pages
- Basic website creation
- Pop-ups and forms
Pricing
Very affordable. Has a capable free plan for up to 1,000 subscribers and 12,000 email sends per month. Their paid plans are budget-friendly.
Ease of Use
Extremely user-friendly with a clean interface. Ideal for beginners and those seeking simplicity.
Automation
Excels at automation with advanced functionality for creating complex workflows.
Customer Support
Offers email and live chat support.
Deliverability
MailerLite maintains excellent email deliverability rates. According to Email Deliverability June 2023, MailerLite has the best deliverability among all the emailing service products tested, although Constant Contact also performed very well in the deliverability test.
Choosing the Right Email Marketing Tool
Choose Constant Contact if:
- You need features beyond email marketing: Constant Contact offers tools for landing pages, websites, social media management, surveys, and events, making it a more all-in-one marketing solution.
- Phone support is essential: Constant Contact provides extensive customer support, including phone, chat, and a large knowledge base.
- You have a larger contact list and budget: Constant Contact’s plans can accommodate significantly more subscribers, although they cost more than MailerLite.
Choose MailerLite if:
- Budget is a primary concern: MailerLite’s free plan and affordable paid plans make it excellent for cost-conscious businesses.
- You prioritize a user-friendly platform: MailerLite is known for its intuitive interface and ease of use, ideal for beginners or those wanting a streamlined experience.
- Advanced email automation is key: MailerLite’s automation tools are powerful and versatile, allowing you to create sophisticated marketing workflows.
YouTube Videos that Can Help You Get Started
- Mailerlite vs Constant Contact - Which Is The Better Email Marketing Software? by Wealth With Riley
- MailerLite vs Constant Contact: Why they switched from Constant Contact to MailerLite by Capterra
- 5 Best Email Marketing Services in 2024 by Elegant Themes
- Best Email Marketing Software in 2024 (Actual Honest Comparison) by Krause Tutorials
- Best Free Email Marketing Platform For Beginners by Phil Pallen
- Best Email Marketing & Automation Software in 2023! by Primal Video
- 5 BEST Email Marketing Platforms in 2023 by Santrel Media
You can do much more with SeaChat
No matter what you end up choosing for your email marketing service, SeaChat integrates well with the majority of email marketing platforms. You can collect the emails and leads from SeaChat AI agent and sync directly to your email marketing list.
Build and launch AI chat agent in 10 minutes. Multilingual support. Live agent transfer. Integrate with webchat, SMS, Line, CRM, Shopify, calendars, Twilio, ZenDesk, and phone calls. Email us for more details at seachat@seasalt.ai or book a demo.
